Social media translation that reads like a native account
Posts, hashtags and community copy adapted per market on your publishing cadence, with a voice guide per language keeping every post on brand.
Social media content translation adapts posts, captions, hashtags and community replies for other markets on a publishing cadence, with tone and platform culture intact. Orion Translations runs social calendars in more than 25 languages with researched hashtags, per-language voice guides and 24 to 72 hour rolling batches.
Followers can smell a translated account instantly
Social is the most native-register medium a brand publishes in: slang, timing, meme literacy and emoji behaviour are the actual language. Posts translated faithfully but flatly mark an account as corporate-foreign within a scroll, and engagement tells you so quietly, market after market.
Running social across languages therefore means running voices, not translating posts: a voice guide per language, the same linguists on the account long-term, hashtags mapped from real usage, and reactive copy turned around while the moment is still alive.
What a multilingual social service covers
| Content | Treatment | Cadence |
|---|---|---|
| Calendar posts and captions | Adapted per market against the voice guide | 24-72h rolling |
| Hashtags and keywords | Researched per language and platform | Monthly refresh |
| Video captions | Styled subtitles per clip | With the batch |
| Text-on-image / stories | Adapted within layout limits | With the batch |
| Reactive and community copy | Same-day for retained accounts | On demand |
How much does social media translation cost?
Per monthly calendar or per batch, sized to your posting volume and language count, with hashtag research and the voice guide included rather than invoiced as surprises. Agencies running client calendars get retainer terms via our agency partnership. A sample month to info@oriontranslations.com gets a fixed monthly price within one business day.
The Spanish account question
One Spanish account or regional accounts is a strategy decision social forces early: slang-heavy media punishes the wrong variant fastest. Neutral Spanish serves a single pan-regional account honestly; separate Spain and LatAm accounts each earn native voice. We run either model, with the trade-offs costed, consistent with our into-Spanish variant practice.
Plugged into the wider content machine
Social copy rarely travels alone: campaign lines come from transcreation, clips from social video subtitling, landing pages from marketing translation, all sharing one glossary so the caption, the video and the page agree in every language.
Native voice, every market, every post.
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Upload your document and tell us what you need. We respond within one business day with a fixed price and delivery date. No hidden costs. No obligation.
Frequently Asked Questions
- Adapting social posts, captions, stories, hashtags and community replies for other languages and markets, with tone and platform culture preserved. It is translation on a publishing cadence: calendars of short, voice-heavy copy where reading like a native account matters more than fidelity to the source words.
- Rolling calendar batches priced per month or per batch rather than per stray post, since social runs on cadence; hashtag and keyword research per language is part of the deliverable. A typical month of content gets a fixed monthly price within one business day.
- Research, always: hashtags are search behaviour, and the literal translation of your English tag usually has no community behind it. We map per-language tags with real usage per platform, distinguishing reach tags, niche tags and branded tags for each market.
- Yes, with a social voice guide per language: formality level, emoji behaviour, humour range and banned territory defined once and applied by the same linguists post after post. Consistency across a calendar is precisely what distinguishes a run account from an occasional translation.
- Audience data decides: a single account serving both usually runs deliberately neutral Spanish; separate regional accounts run their own variants natively. Social is where variant mismatch is most visible, because slang is the register of the medium, so the decision is made explicitly, not by accident.
- Yes: video captions through our social video subtitling, text-on-image adapted within layout constraints, and alt text translated for accessibility. The whole calendar ships publish-ready per language, not as fragments your team must reassemble.
- Rolling batches inside 24 to 72 hours, aligned to your scheduling cycle, with urgent reactive posts (news-jacking, community moments) handled same-day for retained accounts. Launch-day content is locked as a fixed deadline in the quote.