Marketing translation services that sell in every language
Campaigns, ads, web copy and social content adapted by native copywriter-translators in 25+ languages, with transcreation where literal translation would kill the message.
Marketing translation services adapt campaigns, advertising, web copy and social media into other languages so the message persuades rather than merely informs. Slogans and headlines are transcreated, rewritten for effect, while body copy is translated with market-specific keyword research. Orion Translations provides both in more than 25 languages, from Barcelona, since 2009.
A translated ad that reads like a translation has already failed
Marketing copy earns its keep by triggering a response: click, sign up, buy. That response depends on rhythm, idiom and cultural reference, exactly the things a literal translation destroys. Global campaign history is full of slogans that turned embarrassing in another language because someone translated the words instead of the effect.
Orion Translations assigns marketing content to native copywriter-translators who work from your creative brief, not just your source text. Body copy is translated and culturally adapted; slogans, headlines and campaign names are transcreated with back-translations and rationale so your team can approve with confidence.
What does a marketing translation agency actually handle?
| Content type | Approach | Typical deliverable |
|---|---|---|
| Slogans, taglines, campaign names | Transcreation from creative brief | 2-3 options with back-translation and rationale |
| Ads and landing pages | Adaptation + keyword research | Ready-to-publish copy per market |
| Social media content | Adaptation within platform limits | Calendarised posts, hashtags researched per language |
| Email and CRM flows | Translation with brand glossary | Localised sequences, subject lines A/B ready |
| Brochures, press releases, video scripts | Translation + editorial review | Print-ready or voice-over-ready files |
How much does marketing translation cost?
Indicatively, marketing and web translation runs 0.10 to 0.14 EUR per word for English-Spanish, with rarer language pairs higher. Transcreation elements are priced per piece because they are rewritten, not translated: a slogan takes research and creative rounds, not word counts. Send your materials to info@oriontranslations.com or via the quote form and you will have a fixed, itemised price within one business day.
Marketing translation into Spanish: one language, several markets
Spanish is the most requested target for our marketing clients, and the variant question is where campaigns win or lose. Spain, Mexico and Argentina respond to different vocabulary, formality and humour. We produce Castilian Spanish, specific Latin American variants, or a deliberately neutral LatAm Spanish when one asset must work across the region, and we tell you honestly which approach fits your media plan. For search-driven content, our SEO translation service researches what your customers actually type in each market.
How does the process work?
Four steps. Brief and glossary: we capture brand voice, banned terms and campaign goals per language. Adaptation: native copywriter-translators produce the copy, flagging anything culturally risky. Review: a second linguist checks against the glossary and the brief. Delivery: publish-ready files in your format, with transcreated elements accompanied by back-translations so approval never requires trust alone.
Your campaign, landing with full force in every market it enters.
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Upload your document and tell us what you need. We respond within one business day with a fixed price and delivery date. No hidden costs. No obligation.
Frequently Asked Questions
- Marketing translation services adapt campaigns, ads, web copy, social media and brand messaging into other languages so they persuade, not just inform. Unlike document translation, marketing translation blends translation with copywriting: slogans, headlines and calls to action are recreated (transcreated) so the emotional effect survives the language change.
- Marketing translation stays close to the source text while adapting tone and idiom. Transcreation rebuilds the message from the creative brief: slogans, campaign names and taglines are rewritten from scratch to trigger the same response in the target market. Most campaigns need both, and we quote each element accordingly so you never pay transcreation rates for body copy.
- As an indicative range, marketing and website translation runs 0.10 to 0.14 EUR per word for English-Spanish, with transcreation elements (slogans, headlines, ad variants) priced per piece because they are rewritten, not translated. Send your campaign materials via the quote form and you will have a fixed price within one business day.
- Yes, and the distinction matters: vocabulary, tone and even humour differ between Castilian Spanish and Latin American markets like Mexico or Argentina. We assign native copywriter-translators for the specific variant your campaign targets, or produce a neutral Latin American Spanish version when one asset must serve several countries.
- Yes. We translate and adapt organic social content, paid ad variants, video captions and community guidelines, respecting character limits per platform and researching the hashtags and keywords your audience actually uses in the target language. For recurring social calendars we work on a monthly flow with a dedicated linguist for brand consistency.
- We build a brand glossary and tone-of-voice guide per language at the start, maintained across every project. The same linguist team handles your account, and a second reviewer checks each deliverable against the guide before delivery. Over time this makes every market sound like one brand, not several.
- E-commerce and retail, technology and SaaS, entertainment and media, tourism and hospitality, food and beverage, finance and professional services, among others. Since 2009 we have produced marketing translations for clients including Warner Music Group and Havas Media, in more than 25 languages.