Social video subtitles built for the muted feed
Brand-styled captions for short-form video, burned-in or SRT, same-language or translated, delivered on your content calendar from 24 hours.
Social media video subtitling makes content work in the muted feed: brand-styled captions, burned-in for TikTok, Reels and Shorts or delivered as SRT, in the original language or translated for international audiences. Orion Translations captions social video in more than 25 languages on rolling content calendars, from 24 hours per batch.
In the feed, text is the audio
Social platforms trained audiences to watch in silence: the first seconds of a muted clip decide the scroll, and captions are the only channel your message has. Badly timed, auto-generated or off-brand text does not just miss viewers; it presents your brand carelessly at the exact moment of judgement.
We caption social video the way brand teams need it: accurate text timed to the cut, styled once in a caption guide and applied everywhere, safe areas respected per platform and ratio, and translated tracks that turn one production budget into several markets of content.
Social captioning, platform by platform
| Platform | Usual deliverable | Watch out for |
|---|---|---|
| TikTok | Burned-in styled captions | UI safe zones, fast cut timing |
| Instagram Reels / Stories | Burned-in, brand-styled | Aspect ratios, sticker collisions |
| YouTube Shorts | Burned-in + SRT for main channel | Cross-post consistency |
| LinkedIn / Facebook feed | SRT or burned-in | Muted autoplay is the norm |
| Paid social variants | Per-language versions | Message-to-market matching |
How much does social video captioning cost?
Per video minute with batch rates for calendars: short clips process quickly and the pricing reflects it, while translated tracks are added per language within the same batch. Agencies running client calendars get retainer terms. A typical clip set to info@oriontranslations.com gets fixed pricing within one business day.
One clip, several markets
Translated caption tracks are the cheapest internationalisation in marketing: the production is already paid for, and Spanish, French or German captions open the same clip to new feeds. Variant strategy (Castilian versus Latin American Spanish) follows your audience data, and copy-level adaptation runs through social media content translation when the text itself needs rebuilding rather than subtitling.
Part of the content machine
Social clips are usually cuts of larger assets: the long-form original gets YouTube subtitling, campaign spots get ad dubbing or voice-over, and everything shares one glossary so the caption on a Reel matches the claim on the landing page.
Captions that stop the scroll, in every market you post to.
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Request a Quote
Upload your document and tell us what you need. We respond within one business day with a fixed price and delivery date. No hidden costs. No obligation.
Frequently Asked Questions
- Because most social video plays muted: feeds autoplay silently, and viewers decide in seconds whether to stay. Subtitles carry the message without sound, lift completion rates, and make content accessible. On TikTok, Reels and Stories, captions are not an accessibility extra; they are how the content works.
- Per video minute with batch rates for content calendars: short-form clips are quick individually, and volume pricing reflects it. Translated caption tracks are quoted per language in the same batch. Send a typical clip set for fixed pricing within one business day.
- Usually burned-in (styled text rendered onto the video) for TikTok, Reels and Shorts, where native caption support is inconsistent and styling is brand territory; SRT sidecar files for platforms that render them well. We deliver either or both per clip, styled to your brand guidelines.
- Yes: font, colours, placement, emphasis animation style and safe-area behaviour set once in a caption style guide, then applied to every clip, so your feed looks consistent even across editors and campaigns. Platform safe zones (UI overlays) are respected automatically.
- Yes: translated caption tracks turn one clip into content for several markets, with the Castilian versus Latin American Spanish decision made per audience and hashtag-adjacent vocabulary checked per language. English-Spanish in both directions is our highest-volume social pair.
- From 24 hours for standard batches, with rolling calendars running on a fixed weekly cadence: send clips as they are cut, receive captioned versions ready to schedule. Campaign launches with fixed dates are locked as firm deadlines in the quote.
- Yes, per master: caption placement and sizing adapt to each aspect ratio and its platform safe areas, so the same message reads correctly on TikTok, in a square feed post and on YouTube, delivered as separate ready-to-publish files.